Mar 1Top PR Tricks and Free Tools for Startups in the Era of Decreasing Valuations‘This has happened before’: early stage startups and now well-established companies are looking for low-budget tools for getting media coverage amidst the economic downturn and the era of new valuations. Trying to decrease burn rate, startups are jumping from one paid channel to another aiming to report growing numbers to their VCs. However, PR with media coverage and organic traffic it provides is still the most effective, however one of the most difficult approaches to master.Public Relations4 min readPublic Relations4 min read
Jul 1, 2021$50,000 for PR: madness or strategy?Most companies invest little in PR. They spend a lot on marketing, but they stop spending on PR at $50,000 a month. Crazy for me. This opinion was expressed by the GP of the very famous venture capital company Benchmark Bill Gurley. Some entrepreneurs may misinterpret this advice and, as…Pr6 min readPr6 min read
Feb 12, 20215 opps how-to use Clubhouse for PR and fundraising while it is still a thingIs Clubhouse all you hear about recently? Pandemic gave us a new way to communicate, and everybody is so into it. It is like LinkedIn mixed with Facebook and Skype without those irritating algorithms. Why did it get so hot so fast? …Public Relations4 min readPublic Relations4 min read
Oct 23, 202010 fails tech PRs do when pitching newsIt’s no secret it is hard for a startup to get coverage in top tier tech media. However, PRs learned to be creative and come up with tools and techniques which make even their colleagues’ brows raise. The most wondrous pitches and moves get a moment of fame eventually. …Public Relations8 min readPublic Relations8 min read
Aug 11, 2020Hack the COVID: Can Hackathons Make A Difference in the PandemicWhile governments try to define the lockdown timelines, tech industry steps up in the COVID-19 relief efforts to help move the needle What’s expected of tech startups and entrepreneurs in the COVID-19 crisis? A question that is on my mind for the past few months does not have a straightforward…Hackathons5 min readHackathons5 min read
Published in AR/VR Journey: Augmented & Virtual Reality Magazine·Jun 1, 2020Skeuomorphism takes all the fun out of VRBut not for much longer! — Not going to lie, this post started as one of those slightly unoriginal “I’ve attended a VR event, and here’s my take” pieces. Yes, all of those things did happen: I attended a VR-based conference (not like there are any other kinds these days), and I “walked away” thinking deep…VR4 min readVR4 min read
Apr 28, 20205 clever ways to rock your branding during corona pandemicTips on how to re-allocate marketing budget and shift focus in today’s environment. Perhaps, digital marketing doesn’t seem like the first thing to take care of in the middle of the COVID-19 pandemic. We’re seeing how the startup scene is quickly splitting into two camps: those who try to stay…Marketing6 min readMarketing6 min read
Published in AR/VR Journey: Augmented & Virtual Reality Magazine·Apr 14, 2020Despite all the magic, VR has its very own challengesGoing to run a VR-based event? Here are some things to consider Quite a few meetings, keynotes, and conferences have successfully moved to VR lately, for obvious reasons. Thanks to this recent development, a broader, less geeky audience has discovered the beautiful “new” world of VR, quickly jumping to the…VR4 min readVR4 min read
Published in AR/VR Journey: Augmented & Virtual Reality Magazine·Apr 8, 2020How to plan your pitches in the ‘new normal’ virtual realityVR is the future. And you should plan your pitches accordingly — Now many of us are locked in our houses, and many early-stage and small businesses are in an adapt or regret situation. While startups switched to video conferencing, and some even are successfully closing rounds of investments, I believe we can do more than just using Zoom virtual backgrounds. And…Startup6 min readStartup6 min read
Mar 12, 2020Global PR amidst Global PandemicWhere do you pitch when COVID-19 keeps cancelling conferences for breakfast — It’s almost like we didn’t know how many conferences we had until we started receiving daily bulletins announcing cancellations to the tune of half a dozen a day. Informa to postpone or scrap events worth £450m over coronavirus. The bigger the conference, the louder the reverberations from it dropping: MWC…Public Relations4 min readPublic Relations4 min read
